Saskatoon

'I want to do it right': La Loche cannabis store owner says he wants to help community heal

Clay Sparks' recreational cannabis store isn't expected to open until spring 2019. "I want to do it right," he says.

Clay Sparks doesn't expect to open his store until spring 2019

Saskatoon entrepreneur Clay Sparks said his recreational cannabis store in La Loche likely won't open until spring 2019 given a tangle of complexities in the northern Saskatchewan communities. (CBC News)

The Saskatoon businessman who plans to open a recreational cannabis shop in La Loche, Sask., says he wants his store to play a role in the community's healing.

The 2,300-person northern village was struck by tragedy in January 2016 when a teenaged shooter killed two people in a local home then went to his school, killed two more and injured seven others.

It's also in a region of Saskatchewan marked by high suicide rates compared to the rest of Canada and drug abuse issues, which have prompted calls for more health services.

Clay Sparks, who won the chance to operate the province's northernmost legal pot shop in La Loche, said that in light of all the village's challenges, he doesn't want to be seen as "stacking on another problem."

"This has been very heavy on my mind and it bears very heavy on my heart," he said Thursday.

He said his store probably won't open until the spring of 2019, "just thinking about how this needs to and ought to play out responsibly and safely." 

He has open it by Oct. 17, 2019 — one year after legalization — lest the province take his permit away.

Many offers to buy his permit

Logistical complexities partly account for the delay.  

"There were shockingly little options" for where to locate his initial store while he builds a permanent one, Sparks said.

The location, 605 kilometres north of Saskatoon, means it could be difficult to keep prices low, which is important in a community where one in four people are unemployed.

The La Loche cannabis store will be the northernmost one in Saskatchewan. (CBC)

Sparks said he has had some doubts about opening the business. 

"I've had a few moments of looking up at the sky," he said.

He has also had "a lot" of offers to buy his permit. Still, he is pressing on with his plans.

He said he wants to help La Loche residents understand the effects of different cannabis strains and perhaps even divert them from alcohol and hard drugs.

"Some can make you sleepy, some can make you happy, some can make you energized, some can make you take your pain away — physical, mental," he said.

"There's all these different ways that I actually believe will be able to effect change in that community, but we need to do it responsibly."

Sparks will have to walk a delicate balance. Under provincial and federal laws, he can only educate his customers about the drug's effects, not make any recommendations about products.

"I use the analogy of: I can't exactly tell somebody when they walk into my liquor store, 'Try this White Owl whiskey. It's absolutely tremendous for fibromyalgia.' "

Mayor cites missed opportunity

Robert St. Pierre, the mayor of La Loche, said he knows Sparks has "good intentions."

"I think he wants to work with us, instead of working against us," St. Pierre said, adding that he's relieved the permit did not go to an out-of-province company.

Still, St. Pierre is frustrated that the village, alongside neighbouring Clearwater River Dene Nation, failed to secure La Loche's sole recreational cannabis permit.

St. Pierre said the provincial government should have given special consideration to interested Indigenous groups in northern communities during the selection process that decided Saskatchewan's 51 future pot sellers.

La Loche Mayor Robert St. Pierre said he's glad the permit to operate the cannabis store didn't go to an out-of-province company. (CBC News)

"Since the shooting, the province has always said, 'Yeah, we're going to support you. Let us know what you need,' " said St. Pierre.

"The province had one opportunity to set something right, or make a good decision. And they didn't. They chose the direction that they did. We'll live with that. Once again, the province has done us a disservice, I think. Because we had a real opportunity for something to give back into the community."

A spokesperson for the Saskatchewan government's cabinet office said the government is aware of the village's concerns.

The government plans "to assess the effectiveness of the initial allocation of retail stores and may make additional opportunities available 12-18 months after legalization," the spokesperson added.

"We encourage municipalities that allowed cannabis stores to be established in their communities to work collaboratively with the successful proponents of the process."

Giving back

Sparks said that provided the store is successful, he's willing to help fund important community initiatives from his revenues.  

"Some of that financial success needs to be going back into investing in that community," he said.

Sparks estimated his store will create eight to 12 jobs.

"I want to play a major role in the development and moving forward and some healing of the community of La Loche and I want to do this right with and for that community," he said.

ABOUT THE AUTHOR

Guy Quenneville

Reporter at CBC Ottawa

Guy Quenneville is a reporter at CBC Ottawa born and raised in Cornwall, Ont. He can be reached at [email protected]