Cost of Living·Episode 11

The advantages of owning your own story: Disney+, damage control and TikTok

How Disney's competitors may not try to push their way into Canada. Plus, how crisis consultants help businesses survive nightmare scenarios. Finally, a closer look a social media's brightest star: TikTok.

Stories drive millions of streaming subscriptions, millions of app downloads, and can cost millions of dollars

This week, the Cost of Living team looks at how companies from Disney to TikTok are taking centre stage to really own their narratives. (Disneyplus.com, Colin Butler/CBC News, Falice Chin/CBC News )

A new streaming behemoth launches worldwide and sees millions of sign-ups in a single day — but will those who compete with Disney+ even bother to try getting into Canadian living rooms?

  • CBC Radio's new business and economics show, Cost of Living, airs on CBC Radio One every Saturday at 11:30 a.m. (12 p.m. NT) or online anytime at CBC Listen.

Also crisis managers have lots of work these days, from McDonalds' former CEO to Don Cherry. We talk to a woman whose best work is done when big wigs blow up.

Plus TikTok is quickly becoming one of the world's most popular social platforms. We look at what it is, why teens love it and whether we should be worried about its links to China.


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