Damn, Daniel! Mock fashion video goes viral

The phrase "Damn, Daniel" was trending on Twitter and Google in Canada over the weekend, and it wasn't because of the third-period heroics of a Sedin or a celebrity scandal involving a Radcliffe.

No, the Daniel in this case is Daniel Lara, and he's just some kid in California. 

But social media is a place where Daniel's buddy Joshua Holtz can make a video ribbing him for his wardrobe choices and it will be seen by millions of people in just a week. 

"Daaaamn, Daniel!" Josh repeatedly exclaims in mock awe of Daniel's T-shirt-and-jeans fashion sense. 

"Back at it again with the white Vans!" teases Josh, noting Daniel's blindingly unscuffed kicks. 

And that's it. Thirty seconds of video shot at a high school in Riverside, Calif., over what looks like a week or so. 

But an absurd premise and a well-delivered catchphrase can go a long way online.

Since it was posted a week ago, Josh's original Twitter video post has been retweeted more than 260,000 times, but it's been reposted on other accounts and services around the world. 

Like a lot of memes, "Damn, Daniel" is bound to have a short shelf life, but for a while, it will be all some folks will be thinking about. 

The catchphrase got the requisite remix

Josh and Daniel have a fan in Cameron Dallas, a Vine video phenom with more than six million followers on Twitter 

A Twitter account dedicated to men's fashion offered tips on how to get that #DamnDaniel look 

And the pair even got a shout-out from the makers of those famous shoes