Gaming the system
A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use loopholes in rules protecting kids’ data — allowing marketers to build advertising profiles tailored to them, which can then be more effective at influencing their behaviour.
Watch Marketplace Fridays at 8 p.m., 8:30 p.m. in N.L., on CBC-TV and any time on CBC Gem
A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use loopholes in rules protecting kids' data — allowing marketers to build advertising profiles tailored to them, which can then be more effective at influencing their behaviour.
- Watch the full Marketplace episode Friday at 8 p.m. ET, 8:30 p.m. in Newfoundland, on CBC-TV and anytime on YouTube or CBC Gem.
On mobile? You can see the full document here.
