Indigenous

Multimedia program offers opportunities to Winnipeg's inner-city youth

A group of inner city youths are changing perceptions about themselves through multimedia.

Just TV changes perceptions about inner-city youth

10 years ago
Duration 2:09
Just TV is enabling youth in Winnipeg's inner city to change perceptions about them. Maggie Moose, an alumna of the program, profiles 18-year-old participant Danielle Anderson, who has released her first song.

A group of inner-city youth is changing perceptions about themselves through multimedia. 

The Just TV program recruits youth who do not fit into mainstream programming like sports and homework clubs to help them express their feelings and build confidence while growing and learning in a creative way. Youth create short videos which are shown at the annual Just TV Showcase. Participants are encouraged to draw on their personal experiences and lives as the basis for their pieces.

"Something About You" is the title of participant Danielle Anderson's first song. The 18-year-old described the experience as “'nerve racking, exciting, exhilarating," prior to the show.
Danielle Anderson of JUST TV (right) and Dave Mcleod CEO of Native Communications Incorporated standing proud after Anderson received Award. (Erica Daniels/JUST TV)

Anderson created everything from start to finish. She performed the song, created the video's concept, edited and even produced it. She says the process has changed her.

“I was so quiet,” said Anderson.  “I opened up to them [everyone involved with Just TV] and they're like my family now.”

Anderson also took home the award for best music video.

ABOUT THE AUTHOR

Maggie Moose is a 22 year old Winnipeg writer, filmmaker and musician from Nelson House First Nation. She is a graduate of the National Screen Institute New Voices program. Maggie has worked with the Winnipeg Aboriginal Film Festival, Manito Ahbee, and Just TV. She is currently an associate producer with CBC’s Aboriginal unit.