Thunder Bay

Thunder Bay hospital launches anti-stigma campaign to better support patients with addictions

The Thunder Bay Regional Health Sciences Centre has launched an anti-stigma campaign designed to bring awareness to the stigma associated with substance use and addiction, which sometimes confronts patients accessing healthcare services.

Workers asked to sign a pledge against stigma

Kyle Arnold (farthest left), Joelle Macey (3rd from right) and Giulia Daniele (2nd from right) stand in with the Take the Pledge sign aimed at ending stigma around addictions in healthcare.
Kyle Arnold, left, Joelle Macey, third from right, and Giulia Daniele, second from right, gathered to launch an anti-stigma campaign at the hospital. (Lisa-Marie Esquega/cbc)

The Thunder Bay Regional Health Sciences Centre has launched an anti-stigma campaign designed to bring awareness to the stigma associated with substance use and addiction, which confronts some patients accessing healthcare services.

The launch brought together healthcare staff and the leadership team at the hospital, along with invited guest speaker Kyle Arnold, who shared his story.

"For the longest time, people believed that addiction happened with those folks that were on income assistance or, you know, what would be deemed a lower class," Arnold said. 

"But I want it to be clear that [experiences of] stigma – they happen in the boardrooms, they happen in the real estate offices, they happen in the hospital, they happen everywhere." 

All in attendance were invited to take a pledge against stigma, which will later circulate through the inpatient units. Frontline workers will have the opportunity to sign the pledge showing their commitment to the campaign.

Kyle Arnold shares his story to bring awareness of stigma for the TBHSC's Anti-Stigma campaign.  He is standing beside the podium at the front of the room speaking to a room full of healthcare professionals.
Kyle Arnold shares his story at the TBHSC's Anti-Stigma campaign. (Lisa-Marie Esquega)

"Stigma could potentially be a barrier to people accessing services....so the hospital wants to start a conversation about it." said Joelle Macey, one of the leads for the Training and Education Group for the Substance Use and Addiction project at the hospital. 

Macey is also the manager of adult mental health, inpatient and outpatients.

"We're starting the conversation with stigma because we want to get our staff together and start talking about the language used in healthcare and understanding that substance use and addiction is a medical condition and not a moral failing or a choice," said Macey.

The anti-stigma campaign is the start of the training for staff at the hospital, she added.

Next they plan to focus on harm reduction and trauma-informed care.

Staff and Participants from the Thunder Bay Regional Health Science Centre line up to sign the Pledge Against Substance Use and Addiction Stigma.
TBRHSC staff take the pledge against substance use and addiction stigma. (Lisa-Marie Esquega)

ABOUT THE AUTHOR

Lisa-Marie Esquega is a journalist with CBC Thunder Bay from Kiashke Zaaging Anishinaabek – Gull Bay First Nation in northwestern Ontario and is part of the Indigenous Pathways Program at CBC. You can reach her with story tips at [email protected]