Bicycle billboards roll into Sudbury

You may notice a new kind of billboard in Sudbury, but the signs aren’t mounted on posts or hung on the side of buildings.

Wabbit Bike Ads offers business owners a new way to advertise — posting signs on bicycles.

“The bikes attract attention,” owner Daniel Sherrington said.

Attached to each bike is a billboard, complete with a smaller back tire.

Sherrington said he purchased the bikes, and then got to work to add the billboards.

“It’s something I built in the basement,” he said with a laugh.

He and his employee are travelling on different routes throughout city streets and parks in Sudbury this summer.