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Thousands of Yukoners take up Air North's free $50 credit offer

Company president Joe Sparling says he expected a bigger uptake after offering a $50 credit to each and every Yukon resident who claimed it.

Joe Sparling says more publicity may be needed in future promotions

CBC News ·
Air North offered all Yukon residents a $50 credit voucher on a future flight. The company says about 6,000 of them took up that offer. (Air North)

About 6,000 Yukoners have followed up on an offer of a free, $50 airline voucher, according to Air North president Joe Sparling. 

Air North announced the promotion in April, offering the $50 voucher to each and every Yukoner who claimed it — by phone or online — during the first two weeks in May. 

Even though he thought the uptake might be higher, Sparling said the company's goal of rewarding its customer base was a success.

Company president Joe Sparling says more publicity may be needed for future promotions. (CBC)
"It was an initiative that I regarded as another way to illustrate the benefits of the territory doing something for ourselves rather than importing it, so that when it's successful we can share the success," he said.

In future, similar promotions, Sparling said, the company may work harder to get the word out to more people.

About 37,500 people live in Yukon.

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