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Despite splashy N.L. tourism ads, advocates worry about future of heritage sites

Organizations want the Newfoundland and Labrador government to spend $5 million more over the next five years so they can keep the lights on.

Organizations want the province to increase spending by $5M over 5 years

Luke Quinton is pictured. He has brown hair and brown eyes. He wears a plaid shirt.
Newfoundland and Labrador Historic Trust president Luke Quinton is one of several heritage advocates calling on the provincial government to boost funding. (Mike Rossiter/CBC)

Despite tourism ads beckoning visitors to explore Newfoundland and Labrador, heritage advocates say the province's heritage sites are in danger of shutting down if the government doesn't make more money available.

In October they sent a letter to Tourism Minister Steve Crocker, asking for $5 million more over five years to support museum operations across the province.

Newfoundland and Labrador Historic Trust president Luke Quinton said he doesn't have a problem with the millions of dollars the province allocates to tourism commercials, but takes issue with featuring heritage structures prominently in those ads without supporting them financially.

"We need to make sure that we're supporting these buildings that, you know, once the camera is off might fall into the ocean," Quinton told CBC Radio's The Signal.

He said the Crown corporation Heritage Foundation of Newfoundland and Labrador, which funds heritage buildings through its grant program, is severely underfunded.

"They have something like $150,000 a year to spend for over 300 buildings. It's just not enough. I mean, that's the price of basically like a fancy shed these days," said Quinton.

He also sent a letter to Crocker requesting more money, but said the response essentially said the province supports heritage organizations without committing to increasing funding.

Colony of Avalon executive director Kate Pitcher said organizations need more money to maintain operations.

"The Colony of Avalon, along with many different museums, are struggling immensely lately to keep up with our salary requirements. To keep up with keeping the lights on," she said.

The Ferryland site is extensive, she said, with a museum, interpretation centre, a conservation lab, a dig site, a 17th-century kitchen as well as a gift shop. The site is also open for about half the year, and receives approximately 15,000 visitors annually.

"So there's a lot of things that go on," said Pitcher.

LISTEN | CBC's Adam Walsh chats with heritage advocates about the need for additional funding: 
From historic buildings and landscapes to keeping museums up and running, today's show talks about this province's cultural legacy, what is being done to preserve it and how to keep heritage from being lost to history. Host Adam Walsh is joined by Kate Pitcher, executive director of the Colony of Avalon and Luke Quinton, president of Newfoundland and Labrador Historic Trust. 

Like Quinton, Pitcher said she's disappointed by Crocker's response.

"We got a letter from Minister Crocker that basically said that unfortunately they are unable to do this at this time," she said.

CBC News has asked Crocker for an interview.

Year of Heritage

Bell Island No. 2 Mine Tour and Museum executive director Teresita McCarthy said the government is failing to recognize the value of historic sites.

"We protect. We preserve. We promote. We present our heritage and our culture. That's why we're here. That's what we were built to do," said McCarthy.

An image of a slope with a lighthouse on the top.
Newfoundland and Labrador Historic Trust President Luke Quinton says heritage sites play an integral role in provincial tourism ads, but don't get the support they need. (Newfoundland and Labrador Tourism)

In a six-month period in 2024, she said the Bell Island museum welcomed 18,000 visitors and has been a big boost to the area.

"We have basically replaced the mining industry with a small seasonal tourism entity that employs eight adults, four students, and the economic spinoffs for this small community are exponential," said McCarthy.

Heritage sites also help boost other nearby businesses, she said, adding that when the Bell Island museum temporarily closed during the height of the COVID-19 pandemic, a local restaurant owner told McCarthy that her revenue dropped by 40 per cent.

The provincial government named 2024 as year of the arts, following it up by making 2025 as the year of sport, but McCarthy said the government needs to recognize heritage site contributions to the province as well.

"Where is the year of heritage? Where is the bandwagon that says, 'You know what, we have to recognize these heritage sites that are basically helping to keep rural Newfoundland and Labrador alive.'"

"We are doing far more than protecting our heritage and culture. We're doing far more than promoting it. We are basically creating economic engines within communities."

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ABOUT THE AUTHOR

Elizabeth Whitten is a journalist and editor based in St. John's.

With files from The Signal

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