Quebec wine truck Chai Vin & Cie hits the road
Former ice cream truck gets grape-flavoured makeover
Imagine sitting in a park, or walking down a path by the canal on a hot summer day, when someone on a bicycle stops to ask you if you'd like some refreshing ice cream. Now imagine that ice cream is wine.
This is the concept behind Chai Vin & Cie, Quebec's first wine truck and wine bike. The wine bike, Vélo Vino, can hold up to 16 bottles.
Quebec AM spoke to Clément Roch, co-owner of Chai Vin & Cie, a communications firm that promotes wine.
Roch said the company came up with the idea of a wine truck because it's a good way to talk to people one-on-one.
According to Roch, the revamped 1988 milk truck is the first wine truck in Canada. However, because of permit issues, it can't currently roam the streets — but it can be rented out for private affairs.
Over the next two months, the truck will be serving exclusively rosés in the Eastern Townships as part of a tourism campaign there.
Wine-truck dreams
Roch hopes that one day his wine truck can travel alongside food trucks, allowing him to offer wine-food pairings.
"We hope that they'll eventually open the door so that we can have a wine truck, and that we'll be right beside food trucks and to complement them," said Roch.
The truck will be at the Jean-Talon Market on Saturday selling Quebec-made rosés.