Drake's In My Feelings challenge sparks questions about Shiggy, people behind viral fads
Our new online culture panel unpacks the story behind how things go viral online and how celebrities cash in on these fads.
About a month ago, an Instagram comedian called Shiggy invented a dance for Drake's song In My Feelings from his new album, Scorpion.
Now, people all over the world are posting videos of themselves doing this dance, including celebrities like Ciara and Will Smith. A couple weeks ago, when Drake dropped the video for the song, Shiggy was featured heavily in the video.
Today, q's new online culture panel unpacks the story behind how things go viral online and how celebrities cash in on these fads. Joining Tom Power are Buzzfeed's social media editor Elamin Abdelmahmoud, and Angela Watercutter, a senior associate editor at WIRED.
Listen to the full segment near the top of this page.
— Produced by Beza Seife and Shannon Higgins