The businesses of sexy, stealing and the secret world of sneakers
How companies are marketing "sexy" in the #MeToo era, plus why are people stealing so many old one-ton pickup trucks and a look at the shoe phenomenon that is Nike Air Force 1.
The shift in using sex to sell plus we decode the colours behind sneaker sales
How are companies marketing "sexy" in the #MeToo era? An ad executive and a model weigh in on what is changing for retailers like Victoria's Secret and why competitors like Canada's own Knix, or Rhianna's Savage X Fenty are thriving.
- CBC Radio's new business and economics show, Cost of Living, airs on CBC Radio One every Saturday at 11:30 a.m. (12 p.m. NT) or online anytime at CBC Listen.
Plus why are people stealing so many old one-ton pickup trucks?
And a look at the shoe phenomenon that is Nike Air Force 1, with some teenage insight to explain why only certain varieties of the sneaker are on Christmas lists this season.
Click 'Listen' above to hear the whole episode.