The story behind the Toronto Raptors 'We The North' campaign
Tom Koukodimos, co-managing partner of Sid Lee, the agency that developed the 'We The North' campaign for the Toronto Raptors joined CBC News' Heather Hiscox in studio.
2:06
1:13
5:28
1:18
1:37
8:21
0:21
0:55
0:17
17:22
